About the Project
ViWine is our internal project. We work on it when our resources allow. So, we understand that even better results could have been achieved.The speed of developing internal functionality is also very slow. We prioritize the quality of service. SEO, on the other hand, is given a secondary role.
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Period
Start: Jan 2023
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Services
SEO
Competitor and target audience analysis
In the highly competitive U.S. digital alcohol market, understanding the landscape of key players is crucial for strategic positioning. This market is characterized by a mix of large-scale retailers and niche platforms, each employing unique strategies to capture consumer interest. From extensive product ranges to specialized services, these competitors shape the market dynamics.
- Drizly: Dominates with its vast network and quick delivery model.
- Wine.com: Known for its extensive wine selection and robust marketing.
- Total Wine & More: Offers a wide range of products with a strong online presence.
- Vivino: Popular for its wine app with user reviews and ratings.
- Minibar Delivery: Focuses on local delivery services with a user-friendly platform.
Formation of the semantic core
At ViWine.ru, we've optimized our search functionality by categorizing wines using a comprehensive core set of attributes. We combined elements like grape type, production country, color, sugar content, producer, and brand to create specific, searchable categories. Key examples include 'Takri, dry red wine' and 'Nargiz, semi-sweet white wine'.
To avoid clutter, we only created pages for categories with over 10 products. This approach ensures a user-friendly experience, helping customers find exactly what they're looking for with ease.
Content optimization
For content optimization, we utilized ChatGPT to generate a significant portion of our content. This innovative approach allowed us to efficiently produce high-quality, relevant material for our platform.
What was the result?
By implementing our unique SEO strategies, we successfully increased daily visitors from 53 to 574 in just 12 months. This demonstrates the potential to achieve even more remarkable results. If you're looking to enhance your SEO and drive higher traffic, contact us to see how we can help elevate your online presence.
